Martin Lund will lead the group responsible for delivering the silicon, optics, and hardware for Cisco's core switching, routing, and wireless offerings. Credit: Ken Wolter / Shutterstock Cisco today said it has hired industry veteran Martin Lund to run its Common Hardware Group. Lund, whose past experience includes executive roles at Microsoft and Broadcom, will be an executive vice president at Cisco and report directly to CEO Chuck Robbins. The Common Hardware Group at Cisco is responsible for delivering the silicon, optics, and hardware platforms for Cisco’s switching, routing, and wireless products. The group also is involved in ASIC design, system/board design, circuit board layout, hardware automation, validation and testing, signal integrity, and power design, according to Cisco. “I am very pleased to announce that Martin Lund, an industry veteran with decades of experience driving innovation and business growth in the networking and semiconductor industries, is joining Cisco,” Robbins wrote in a blog about executive changes. As the SVP and GM of Broadcom’s network switching business, Martin helped acquire Dune Networks in 2009 and most recently was corporate vice president of Microsoft’s Azure for Operators, where he was responsible for delivering Azure-based solutions for public and private 5G, packet core, voice, and AI operations, Robbins stated. Martin was also CEO of Metaswitch Networks, a cloud-native communications software company, before its acquisition by Microsoft. “In addition to his 12 years at Broadcom, where he was instrumental in building the Network Switching brand and growing the business to more than $1 billion, Martin has also held leadership positions at companies such as Cadence Design Systems and Intel,” Robbins stated. Prior to Lund’s hiring, Eyal Dagan ran the Common Hardware Group, and he has now been promoted to executive vice president, strategic projects, according to Robbins. Dagan was the CEO and founder of Dune Networks and has also worked with Broadcom; he has been senior vice president of Cisco engineering for the past eight years, according to his LinkedIn profile. Robbins said that Dagan will work with his team on critical projects that require “deep technical expertise to ensure our innovation and leadership in the technology industry remains strong.” Related content news HPE Aruba adds genAI search tools to network management platform HPE Aruba is using proprietary LLMs to better understand questions posed in its Networking Central platform and generate more accurate, detailed responses. By Michael Cooney Mar 26, 2024 2 mins Generative AI Data Center Management Network Management Software brandpost Sponsored by HPE Aruba Networking EdgeConnect SD-WAN with SWG: building a SASE foundation By Gabriel Gomane Mar 25, 2024 7 mins SD-WAN feature 4 reasons to consider a network digital twin Today's network environments are too complex to track by purely manual efforts. With digital twin technology, IT teams can build a virtual model of the production network and use it to validate configurations, simulate changes, and streamline ma By Bob Violino Mar 25, 2024 9 mins IoT Security Network Management Software Network Security PODCASTS VIDEOS RESOURCES EVENTS NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe